Marketing Built for Hat Businesses
You Know Hats. We Know How to Market Them.
We've Worked With...
& more!Building a hat business is a lot more than shaping hats.
You learned how to make great hats. Now you need a marketing strategy that helps you sell them. Out West Marketing Group works with Hat Masters students to take the guesswork out of marketing — whether you want guidance building it yourself or a team to handle it for you.
We’ve Been Marketing Hats Since 2020.
We’re not coming into your business trying to figure out the hat industry as we go. We’ve spent years building brands, campaigns and marketing systems for businesses in this space.
More Than Social Media.
Our work with The Cow Lot has included marketing strategy, organic social media, Meta advertising, email marketing, custom graphic design and video editing.
We’ve helped market e-commerce sales, retail expansion, product launches and events across the country — giving our team firsthand experience with how a modern hat business grows both online and in person.
We’re Already Part of Your World.
You won’t need to spend the first few months teaching us how the program works, who your customers are or what it takes to build a hat business.
We work directly with Hat Masters — and with Hat Masters students.
Out West Marketing Group manages organic social media and Meta lead-generation advertising for Hat Masters, helping expand the program, grow the sales team and reach more aspiring hatters.
We’ve also worked with other Hat Masters students to help launch, market and grow their own hat businesses, giving us an even deeper understanding of the challenges that come after you learn the craft and start building a brand of your own.
You’re hiring a team that already understands the industry you’re building in.
Meet the Team Behind Your Marketing
Out West Marketing Group is a boutique marketing agency specializing in the ag and western industries.
We understand the western industry because we work in it every day — and we’ve built a team designed to give our clients the support of a full marketing department without having to build one in-house.
Strategy. Creative. Execution. All under one roof.
Gabrielle Crumley
OWNER & FOUNDER-
Based in Northwest Wyoming, Gabrielle brings together firsthand experience in the western industry with a strong background in business and marketing.
With more than 9 years of marketing experience, a degree in Agricultural Science and an MBA, she has helped western and agricultural businesses grow their audiences, increase sales and build marketing strategies that support long-term growth.
Her approach is practical and strategic — helping business owners cut through the noise, focus on what actually matters.
Sarah Baker
CONTENT CREATOR-
Sarah, located in Oregon, brings a strong mix of creativity, marketing experience and firsthand knowledge of the western industry. She leads organic social media content creation for our clients, developing strategic, on-brand content that helps businesses stay consistent, connect with their audience and grow online.
With a background in agriculture, the horse industry and marketing, Sarah understands both the creative side of content and the importance of making sure it supports the bigger business goals behind the brand.
META AD STRATEGISTAllison Harpole
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Allison, located in Kentucky, brings 9+ years of experience in digital marketing and paid advertising, helping multi-six and seven-figure businesses grow through clear, data-driven strategy. She specializes in lead generation, campaign performance and helping business owners build marketing systems that support their goals.
A lifelong equestrian, she also brings a strong appreciation for the craftsmanship and heritage of the western industry.
Two Ways to Work With Us
Whether you want experienced guidance while you build your marketing or a team to take it off your plate, we'll meet you where your business is now.
Marketing Strategy Sessions
- Audit your current marketing channels
- Bring specific questions, ideas or challenges
- Build a strategy around your current goals
- Determine where to focus your time and budget
- Troubleshoot social media, ads, email or website marketing
- Receive a summary email with clear next steps
- Book as needed, weekly or biweekly
Your Marketing Team
- Organic social media management
- Content strategy, captions and scheduling
- Meta advertising strategy and management
- Email marketing campaigns
- Custom graphic design
- Video editing and creative support
- Ongoing strategy, optimization and reporting
Stop Spending Your Time Wondering What to Do Next.
Running your hat business is already a full-time job. Your marketing shouldn't leave you constantly second-guessing your next move.
You Built the Hat Business. Now Let’s Build the Marketing Behind It.
You don’t need another generic marketing formula. You need the right level of support for where your business is now — and a clear path for what comes next.
Want Guidance?
Book a private strategy session and get expert direction on what to focus on, what to fix and how to move your marketing forward.
Ready to Hand It Off?
Let our team take marketing off your plate with a custom mix of social media, Meta ads, email marketing and creative support built around your business.