Marketing Built for Dude Ranches
You Know Your Ranch. We Know How to Market It.
More bookings, better visibility, and a strategy built for the season ahead.
Running a dude ranch is already a full-time job — and during peak season, marketing is often the first thing to get pushed to the bottom of the list.
Maybe social media gets handed off to whichever staff member has a free minute. Ads run without a clear strategy. The website looks good enough, but it isn’t consistently turning visitors into inquiries.
That’s where we come in.
Out West Marketing Group partners with dude ranches to build and manage marketing strategies designed to grow visibility, increase qualified inquiries, and ultimately drive more bookings season after season.
Not just another post on Instagram.
Not marketing for the sake of marketing.
A clear strategy built around where your ranch is headed.
Our Dude Ranch Marketing Services
Strategic marketing built to help your ranch stay visible, reach the right guests, and turn more interest into bookings — without adding another job to your plate.
Social Media Management
Turn the everyday moments happening around your ranch into a consistent, strategic social presence that keeps future guests engaged.
- Monthly content strategy and planning
- Caption writing and post scheduling
- Reels and short-form video strategy
- Seasonal campaigns and promotions
- Performance tracking and reporting
Digital Advertising
Reach new guests with targeted campaigns designed around actual business goals — from increasing awareness to generating inquiries and bookings.
- Facebook and Instagram advertising
- Google Search campaigns
- Retargeting potential guests
- Seasonal booking campaigns
- Conversion tracking and optimization
Website Design
Create a website that communicates the experience of staying at your ranch while making it easy for potential guests to take the next step.
- Custom website design and redesigns
- Mobile-friendly user experience
- Booking-focused calls to action
- Search-friendly website structure
- Landing pages for packages and seasons
Meet the Team Behind Your Marketing
Out West Marketing Group is a boutique marketing agency specializing in the ag and western industries.
We understand the western industry because we work in it every day — and we’ve built a team designed to give our clients the support of a full marketing department without having to build one in-house.
Strategy. Creative. Execution. All under one roof.
Gabrielle Crumley
OWNER & FOUNDER-
Based in Northwest Wyoming, Gabrielle brings together firsthand experience in the western industry with a strong background in business and marketing.
With more than 9 years of marketing experience, a degree in Agricultural Science and an MBA, she has helped western and agricultural businesses grow their audiences, increase sales and build marketing strategies that support long-term growth.
Her approach is practical and strategic — helping business owners cut through the noise, focus on what actually matters.
Sarah Baker
CONTENT CREATOR-
Sarah, located in Oregon, brings a strong mix of creativity, marketing experience and firsthand knowledge of the western industry. She leads organic social media content creation for our clients, developing strategic, on-brand content that helps businesses stay consistent, connect with their audience and grow online.
With a background in agriculture, the horse industry and marketing, Sarah understands both the creative side of content and the importance of making sure it supports the bigger business goals behind the brand.
META AD STRATEGISTAllison Harpole
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Allison, located in Kentucky, brings 9+ years of experience in digital marketing and paid advertising, helping multi-six and seven-figure businesses grow through clear, data-driven strategy. She specializes in lead generation, campaign performance and helping business owners build marketing systems that support their goals.
A lifelong equestrian, she also brings a strong appreciation for the craftsmanship and heritage of the western industry.
Your Busy Season Shouldn’t Stop Your Marketing
Summer may be when your ranch is busiest, but it’s also when you’re creating your best marketing material. Instead of letting those moments disappear, we help turn them into content and campaigns that keep building demand long after the season ends.
Capture What’s Already Happening
Happy guests, trail rides, meals, campfires, scenery and everyday ranch moments become valuable marketing assets.
Stay Consistent During Peak Season
Your marketing keeps moving even when your team is focused on guests, horses, meals and daily ranch operations.
Build Demand for Next Season
We strategically use your strongest content to stay top of mind and give future guests a reason to start planning their stay.
Keep Momentum Going Year-Round
Marketing shouldn’t restart from zero every spring. We help build on each season so your visibility, audience and bookings can continue to grow.
You focus on giving guests an unforgettable experience. We’ll make sure your marketing keeps working behind the scenes.
Your guests aren’t simply booking a room.
They’re looking for authenticity, hospitality, scenery, horses, family traditions, adventure, and a chance to experience a way of life they may not get anywhere else.
That story matters.
And it deserves marketing that understands it.
Ready to Grow Your Ranch Season After Season?
Let’s talk about where your marketing is now, where you want the ranch to go, and what it will take to get there.
Book a Discovery Call